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Meeting Date:
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1/26/2023 - 6:00 PM
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Category:
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Consent Agenda
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Type:
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Action
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Subject:
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Memorandum of Understanding with Commit Partnership for Early Childhood Campaign
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District Goals:
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Goal 1 Thriving Students Goal 2 Engaged Community
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Enclosure
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Memorandum of Understanding with Commit Partnership
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File Attachment:
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Summary:
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The purpose of this partnership is for Commit and Crowley ISD to jointly communicate with parents about Pre‐K registration through a regional school locator website, radio and TV ads, physical marketing collateral, and via digital social channels (Facebook, Instagram, Pandora, etc.). The term of this partnership is February 1, 2023, to October 31, 2023.
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Budgetary Impact:
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$6,057.10 for Advanced Tier partnership services and marketing materials.
• Pre‐K DFW Website
• Printed Collateral (flyers only)
• Earned Media (Radio/TV interviews)
• Targeted Digital Ads (pop up ads)
• Targeted Social Media Ads (Facebook)
• Streaming TV and Radio Ads (Hulu, YouTube, Spotify, Pandora)
• Printed Collateral – yard signs, door hangers in addition to flyers
• Printed collateral QC edits
• General marketing consulting
• Increased social and digital media impressions in portion to the
percentage increase of district’s campaign contribution for the
advanced option.
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Recommendation:
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Recommend approval of the Memorandum of Understanding with Commit Partnership as presented.
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Approvals:
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Recommended By:
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Signed By:
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Ruby Batiste - Deputy Chief of Staff
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Signed By:
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Michael McFarland - Superintendent
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Vote Results:
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| Original Motion | | Member Daryl Davis Moved, Member Nedra Robinson seconded to approve the Original motion 'Recommend approval of the Memorandum of Understanding with Commit Partnership as presented.'. Upon a Roll-Call Vote being taken, the vote was: Aye: 7 Nay: 0. | | The motion Carried 7 - 0 | | | | | June Davis | Yes | | Mia Hall | Yes | | Gary Grassia | Yes | | LaTonya Mayfield | Yes | | Nedra Robinson | Yes | | Kelicia Stevenson | Yes | | Daryl Davis | Yes | |
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